Color Theory in Magic

Colors are an excellent place to start learning magic because they will gets you in the habit of paying close attention to the energy of things around you. We all have favorite colors, and our homes and wardrobes contain colors that we interact with daily.

Once you know color associations you can apply them to so many things – crystals and candles, astrology and the colors in tarot cards. It’s information that keeps on giving.

The meanings I share below and in the video are a jumping off point, a combination of my own personal associations and meanings I’ve gathered from my research. Your homework (at the end of the post) will be to think of your own personal associations.

There’s a huge rule in magic that the things that cause a strong feeling for you personally will always be stronger than a textbook meaning or someone else’s opinion!

Red

Element: Fire

My Zodiac Associations: Aries, Mars

Meanings: Passion, sexuality, physical energy and power, our basic need to survive, courage, strength, action, eagerness, intensity, desire, combat, health, vitality, blood, warmth

Red is the longest wavelength, so it literally causes us to stop and take notice because it’s so intense. It’s scientifically proven to get our pulse racing and to increase our breathing and metabolism. It stimulates speed, hunger, and a fight or flight response. It has a demanding and aggressive energy, think of stop lights or a bright red sports car

Choose red clothing, paint, candles, crystals, etc. when you want to be motivated and energized, when you want to feel more sensual, when you need a boost of confidence, or when you’re doing anything physical that requires drive and intensity

Orange

Element: Fire/Earth

My Zodiac Associations: Mercury, Jupiter, Uranus, Gemini, Sagittarius

Meanings: openness, connection, optimism, instinct/gut reactions, physical comfort/security, warmth (fire), joy, self expression, creativity, memory, ambition, celebration, intellect, fun, confidence, charm, adventure, friendship, spontaneity

Orange is a great color to have around if you want people to talk and interact and eat, many restaurants paint their walls in shades of orange or apricot for this reason

Choose orange clothing, paint, candles, crystals, etc. when you want to feel more creative, when you need to embrace a new way of thinking, when you want to be more spontaneous and meet new people, or when you want be open to new experiences

Yellow

Element: Air

My Zodiac Associations: Sun, Mercury, Gemini, Leo, Libra

Meanings: joy, happiness, optimism, knowledge, curiosity, enthusiasm, quick thinking, travel, cheerfulness, charm, success, butterflies in the stomach, logic

Yellow is another primary color and one of the brightest, think of crosswalk signs or taxi cabs, so it’s a great one if you’re looking to stand out or bring vitality to your life.

Choose yellow clothing, paint, candles, crystals, etc. when you want to bring more energy and excitement into your life, when you want to feel more happy and joyful, when you need to increase your mental stimulation and think faster and more creatively

Green

Element: Earth

My Zodiac Associations: Venus, Taurus, Virgo, Capricorn

Meanings: healing, wellness, nature, fertility, growth, abundance/money, luck, envy/jealousy, freshness, balance, equalizing, love, harmony, nurturing, down to earth, security

Green is the center of the color spectrum so it’s an excellent color to calm and balance yourself. Things like forest bathing are excellent for your physical body because it cleanses your lungs and brings a peaceful energy

Choose green clothing, paint, candles, crystals, etc. when you want to balance your head and heart, when you want to be more loving and generous, when you need to feel soothed and grounded, or when you need to have sustained, consistent energy

Aqua/Teal

Element: Water/Earth

My Zodiac Associations: Neptune, Pisces, Virgo

Meanings: communication, gentleness, harmony, emotional awareness, calms nerves, sensitivity, inner healing, meditation, intuition

While not always included as a separate color, I felt it was important to include because teal/aqua combines the peace and calm of blue and the cleansing and grounding energies of green, which makes it a great color for magic and for doing any kind of deep, reflective work

Blue

Element: Water

My Zodiac Associations: Moon, Neptune, Cancer, Pisces

Meanings: emotions, wisdom, peace, patience, trust, loyalty, forgiveness, cleansing, predictability, safety, steadiness, freedom, depth, imagination, mystery, calmness

Many spas, pools, and other healing spaces are painted blue because it’s shown to slow down human metabolism and heart rate and is perfect for putting you in a calm and restful energy

Choose blue clothing, paint, candles, crystals, etc. when you want to feel calmer and more peaceful, when you’re doing any kind of cleansing/healing/forgiveness work, when you want to communicate emotionally and empathetically with someone, or when you need to trust your own inner wisdom

Purple

Element: Water/Air

My Zodiac Associations: Neptune, Leo, Scorpio, Pisces

Meanings: spirituality, intuition, perception, the higher mind, third eye, meditation, introspection, creativity, devotion, royalty, idealism, truth, mysticism, empathy, justice, honor

Purple is the last visible wavelength before the UV spectrum and because it’s ‘the end’ of the visible color range it’s associated with things like time, space, the cosmos, and the afterlife

Choose purple clothing, paint, candles, crystals, etc. when you want to do any kind of magic/divination/dream work, when you want to feel more regal and confident, when you want to increase your perception and awareness of the world around you, or when you want to emotionally connect to yourself and others

Pink

Element: Water/Fire

My Zodiac Associations: Venus, Libra, Pisces

Meanings: love, romance, emotional healing, gentleness, caring, harmony, affection, sensitivity, hope, healing, ‘rose colored glasses,’ childhood, youth, femininity, support

Choose pink clothing, paint, candles, crystals, etc. when you want to invite more love into your life in any form, when you want to feel more peaceful and connected, or when you’re doing any emotional healing or releasing

White

Element: Air

My Zodiac Associations: Moon, Aquarius, Virgo

Meanings: healing, truth, purification, enlightenment, freedom, cleanliness, peace, new beginnings, simplicity, open mindedness

White reflects every color so it’s fantastic for healing and cleansing. It’s a mourning color in many cultures and a wedding color in others, which both speak to it’s association with transitions and new beginnings

Choose white clothing, paint, candles, crystals, etc. when you want to have more mental ‘white space,’ when you’re doing any kind of healing or cleansing work, or when you want to feel like you have a ‘fresh slate’

Black

Element: Earth

My Zodiac Associations: Saturn, Pluto, Capricorn, Scorpio

Meanings: power, protection, darkness, death, truth, clarity, grounding, intensity, the unknown, strength, absorbing negativity, control, wisdom, depth

Black absorbs all color and is the absence of light, so it’s an incredibly strong and grounding ‘color’ and is the color of mourning/the afterlife in many Western cultures

Choose black clothing, paint, candles, crystals, etc. when you want to feel more powerful and in control, when you want to embrace the mysteries of the unknown, or when you need to release negative energy

Brown

Element: Earth

My Zodiac Associations: Taurus, Capricorn

Meanings: home, stability, concentration, animals, agriculture/nature, endurance, growth, fertility, nurturing, hard work, reliability, security, friendship, harvest, duty

Choose brown clothing, paint, candles, crystals, etc. when you want to feel more grounded and safe, when you want to get closer to nature and to animals, or when you need to have sustained, steady energy to complete tasks

Gray

Gray has no real energy or associations in and of itself, but it relates to conformity, neutrality, loneliness, quiet. This can either be a reassuring and calming energy or can increase feelings of isolation and dullness depending on the circumstance

Gold

Element: Air/Fire

My Zodiac Associations: Sun, Leo, Libra

Meanings: pride, ambition, abundance, masculinity, wisdom, wealth, enlightenment, optimism, charisma, success, respect, action, luxury, positivity, warmth

Choose gold clothing, paint, candles, crystals, etc. when you want to feel more proud and confident, when it’s time to take center stage and shine, or when you want to attract wealth and success

Silver

Element: Air/Water

My Zodiac Associations: Moon, Neptune, Cancer, Pisces

Meanings: divination, intuition, psychic awareness, dreams, luck, mirrors, reflections, illumination, emotions, mystery, sophistication, wisdom, truth, perception

Choose silver clothing, paint, candles, crystals, etc. when you want to see the inner truth of yourself and others, when you want to increase your psychic awareness and intuition, or when you want to feel more sophisticated and prosperous

Homework

  • Go through each of the colors and write down your own associations for each of them
  • Which ones are your favorites? Which ones do you dislike? Write down any observations that feel meaningful from this process
  • Start incorporating a color associated with something you’re desiring into your life – maybe start wearing clothes/jewelry/nail polish of that color or buy a crystal/candle or even paint a room in your house!

Further Reading

Emotional Effects of Color

Color psychology

Zodiac color correspondences



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